The Top 10 Keyword Research Tools to Boost Your SEO Rankings

Keyword research is one of the most important search engine optimisation (SEO) aspects. Finding the right keywords that people are searching for that are relevant to your business and have sufficient search volume is crucial for driving targeted organic traffic to your website.

Keyword research provides insights into user intent and helps you produce content relevant to what users are looking for. It aids in comprehending the search terms that members of your target market enter into Google and other search engines.

To improve findability, the selected keywords should subsequently be included in your website’s links, metadata, and content.

This post presents the best tools for doing in-depth keyword research and SEO analysis. The features and capabilities of these tools vary, with both free and paid versions available.

You can optimise your web pages, get more traffic, and raise your search engine rankings using the correct keywords. For companies of all sizes, keyword research is easily accessible using the tools discussed below.

Google Keyword Planner Overview

Google Keyword Planner is a free keyword research tool

A free keyword research tool is available from Google Ads called Google Keyword Planner. It allows you to generate keyword ideas and view monthly search volumes and competition data for keywords.

How to Use Google Keyword Planner for Keyword Research

To use Google Keyword Planner for keyword research, follow these steps:

Navigate to the Tools section and click on Keyword Planner.

Enter a seed keyword that is relevant to your business to get keyword ideas.

Filter keywords by monthly search volume, competition, and other criteria.

Add keywords to your plan that you want to target.

Export the keywords to get search volume data.

Review the list and refine it as needed. Identify high-potential keywords to focus on.

Pros of Google Keyword Planner

It is easy to generate related keywords from seed keywords.

Provides accurate search volume data directly from Google.

Easy to generate related keywords from seed keywords.

Filters help narrow down keywords by volume, competition, etc.

Cons of Google Keyword Planner

The limited number of keyword searches unless you spend an ad budget.

Limited number of keyword searches unless you spend ad budget.

Data is rounded to the nearest ten so may not be completely precise.

Doesn’t provide keyword difficulty scores.

Ubersuggest

Ubersuggest is a free keyword research tool developed by Neil Patel. It allows you to generate keyword ideas by entering a root keyword or URL.

How to Use Ubersuggest for Keyword Research

To use Ubersuggest for keyword research, follow these steps:

Go to Ubersuggest.io and enter a root keyword or URL into the search bar.

Ubersuggest will return keyword ideas, along with monthly search volume, cost-per-click, and competition data.

Review the keyword ideas and add ones relevant to your content to a spreadsheet or other document.

Use the available filters to narrow down keywords by search volume, difficulty, CPC and more.

Use the available filters to narrow down keywords by search volume, difficulty, CPC, and more.

Pros of Ubersuggest

Free to use with no signup required

Provides search volume and other metrics for keyword ideas

Easy-to-use interface and filtering options

Generates long-tail keyword variations

Cons of Ubersuggest

Does not provide historical search volume data

Maximum of 100 results per search

Keyword data may not be completely accurate

Limits number of searches unless you sign up for a paid plan

Ubersuggest is a free, user-friendly application that facilitates the generation of keyword ideas with an intuitive UI. It offers helpful keyword statistics, such as difficulty score and search volume. However, as a stand-alone keyword research tool, it is limited by the absence of historical data and search parameters. It works best when combined with additional keyword tools.

Ahrefs

Ahrefs is one of the most powerful keyword research tools available. It provides detailed keyword data to help you find the best keywords to target.

Overview of Ahrefs

Ahrefs offers a comprehensive keyword research suite as part of its SEO toolkit. It tracks data on over 10 trillion keywords so you can dig deep into any niche or market.

Some of the key features for keyword research include:

Keyword Explorer – discover thousands of relevant keyword ideas grouped into neat keyword tables. Filter keywords by difficulty, CPC, volume, and more.

Keyword Gap – compare your existing keywords against your competitors to find untapped opportunities.

Organic keywords report – see the top keywords driving organic traffic to a domain.

How to Use Ahrefs for Keyword Research

Here’s a simple workflow for using Ahrefs to research keywords:

Enter a seed keyword that’s relevant to your topic.

Filter down the keyword list by volume, CPC, and difficulty. Look for mid-to-long tail keywords in the “medium” difficulty range.

Analyze the Keyword Gap to see which keywords your competitors rank for but you don’t. These present opportunities.

Use the Organic Keywords report to research what’s working for competitors.

Export the final keyword list and integrate it into your SEO strategy.

Pros and Cons of Ahrefs

Pros:

Huge keyword database for accurate volume data.

Advanced filtering and sorting to easily drill down.

Competitive analysis to find gaps.

Track keyword ranking positions over time.

Cons:

Expensive subscription plans.

The steep learning curve to master all features.

Can overoptimize difficulty and volume.

Overall, Ahrefs is one of the best-paid tools for in-depth keyword research due to the breadth of its data and competition intelligence. Although it comes at a premium cost, agencies and SEO experts in big campaigns will find it a valuable investment.

SEMrush

SEMrush is one of the most powerful keyword research tools available. It provides in-depth data on search volume, competition, and more to help optimize your SEO strategy.

Overview of SEMrush

SEMrush is a comprehensive digital marketing toolbox that includes keyword research, competitor analysis, backlink monitoring, rank tracking, and more. You may use the keyword research tool to find and evaluate keywords to help you decide which ones to target in your content.

With SEMrush, you can:

Get search volume and competition data for keywords

Analyze keyword gaps compared to competitors

View related keywords and suggestions

See keyword difficulty scores

Filter keywords by location and language

Track ranking positions for keywords

Identify opportunities for long-tail keywords

How to Use SEMrush for Keyword Research

Using SEMrush for keyword research is easy. Enter your seed keyword or domain, and SEMrush will provide keyword ideas and detailed data.

You may filter terms by difficulty, CPC, search volume, and other factors to locate plausible solutions. Position tracking analyses your rivals’ and your keyword rankings. This assists in identifying places where you may target keywords that you are not ranking for but that rivals are.

There are countless keyword suggestions and permutations available with the Keyword Magic Tool. You can also use the Keyword Gap function to spot missed chances to compare your keyword list with a competitor’s.

Pros and Cons of SEMrush

Pros

In-depth keyword data and metrics

Useful ranking and competitor analysis

Filters and comparison tools

International keyword data

Keyword difficulty scores

Variation generator for ideas

Cons

More expensive paid plans

Steeper learning curve than other tools

Data limits on lower-tier plans

Less keyword volume data than Google Keyword Planner

Overall, SEMrush is ideal for larger brands with bigger budgets. The expansive feature set provides powerful capabilities for enterprises and SEO professionals. But the cost and complexity make it overkill for smaller sites just looking for basic keyword research.

Moz Keyword Explorer

Moz Keyword Explorer is a free keyword research tool from Moz that helps find new keyword opportunities and analyze existing keywords.

Overview of Moz Keyword Explorer

Moz Keyword Explorer lets you select keywords by search volume, cost-per-click (CPC), and difficulty level, in addition to providing keyword ideas based on seed keywords. It provides keyword analytics straight from Google, such as search volume and CPC information.

To assist in finding phrases that convert better, it also displays click-through rates or CTR. Based on the Mozscape database of 10 billion web pages, the CTR statistics are obtained.

How to Use Moz Keyword Explorer for Keyword Research

To use Moz Keyword Explorer for keyword research:

Review the suggested keywords and filter them by difficulty, volume, and CPC

Review the suggested keywords and filter them by difficulty, volume, CPC

Add filters like location, devices, etc. to refine keywords

Select keywords and add them to keyword lists to export

The keyword list can be exported as a CSV file for use in other tools. You can also see historical CTR data for keywords to find converts well.

Pros and Cons of Moz Keyword Explorer

Pros:

Free to use with good keyword data

Google search volume and CPC metrics

CTR data to find converting keywords

Useful filters to refine keywords

Export keyword lists as CSV

Cons:

A limited number of keyword searches per month for free accounts

Fewer keyword suggestions compared to paid tools

No clickstream data or search intent analysis

Limited location and device filter options

Moz Keyword Explorer provides a simple and easy way to research new keyword opportunities for SEO. It’s ideal for smaller businesses on a budget looking for basic keyword research and metrics.

Keywordtool.io

Keywordtool.io is a free keyword research tool developed by Mangools. It provides keyword search volume data and other metrics to help with SEO and PPC research.

To use Keywordtool.io for keyword research, type a seed term or phrase into the search field. The tool will list potential keywords for your phrase and Google AdWords data on monthly search volume, cost per click, and competitiveness.

Some of the key features of Keywordtool.io include:

Database of over 750 million keywords with search volume and CPC data

Filter keywords by location, language, search volume, CPC, and more

See trend graphs showing changes in search volume over time

Generate long-tail variations of keywords

Export keyword lists to CSV/Excel

The primary advantages of using Keywordtool.io are its enormous keyword data, ease of use, and limitless free usage. The user-friendly interface makes it simple to study and export keyword lists.

The keyword data might be inaccurate compared to premium tools, which is one drawback. Additionally, the number of keyword concepts you can develop for each search is limited. One of the greatest free keyword research tools out there is Keywordtool.io.

Keysearch

Keysearch is an AI-powered keyword research tool that aims to help SEO professionals and content marketers discover high-potential keywords faster.

Overview of Keysearch

Keysearch analyses billions of keywords using cutting-edge AI and machine learning algorithms to rapidly find keyword possibilities relevant to your company. Anthropic, an AI firm, developed it as the “smartest” keyword research tool.

Some key features of Keysearch include:

Competitor analysis: Enter a competitor’s domain to see the keywords they rank for. This helps uncover promising targets.

Competitor analysis – Enter a competitor’s domain to see the keywords they rank for. This helps uncover promising targets.

Topic research – Explore keyword ideas around broad topics and categories.

Keyword difficulty scores – See difficulty scores for every keyword to gauge how hard it may be to rank.

Search volume estimates – View monthly search volume data to assess keyword potential.

Clickstream data – Uses real search query data to recommend more accurate keywords.

How to Use Keysearch for Keyword Research

Conducting keyword research in Keysearch is simple:

Click on keywords to see detailed metrics like search volume, CPC, and keyword difficulty.

Review the suggested keywords and use filters to narrow down options.

Add keywords to a shortlist for further analysis.

Click into keywords to see detailed metrics like search volume, CPC, and keyword difficulty.

Export final keyword list for SEO optimization.

Keysearch makes finding high-potential, low-competition keywords incredibly fast compared to manual research methods.

Pros and Cons of Keysearch

Here are some key pros and cons to consider about Keysearch:

Pros

Very fast keyword generation with AI/ML.

Useful competitor analysis features.

Clean and intuitive user interface.

Helps find long-tail variations of keywords.

Cons

Limited keyword research filters and options.

Requires paid subscription for full features.

Data accuracy transparency is lacking.

Doesn’t integrate with other SEO tools.

Overall, Keysearch stands out for its speed and ease of use, powered by advanced AI. It’s a great choice for anyone wanting fast, high-quality keyword suggestions with minimal manual work. The AI focus means it has fewer research filters than some tools. But it excellently complements other keyword research methods.

Conclusion

One of the most crucial elements of SEO is conducting keyword research. Your SEO and content marketing plan might succeed or fail, depending on the keywords you choose to target. We examined a few of the best keyword research tools in this post to assist you in identifying keywords that will bring targeted visitors to your website.

In conclusion, Google Keyword Planner is an excellent resource for directly obtaining Google search traffic data and keyword suggestions. To get a lengthy list of long-tail keyword variants, Ubersuggest is helpful. Ahrefs offers comprehensive metrics for difficulty and keyword data.

SEMrush provides numerous alternatives for keyword research and related keywords. Data on historical and seasonal search volume is available through Moz Keyword Explorer. Geo-targeted keywords are generated using Keywordtool.io. Moreover, Keysearch is perfect for researching local SEO keywords.

The key takeaways are:

Each tool has its own strengths and features. Consider using a combination for the most comprehensive results.

Focus on long-tail, low-competition keywords to target. Avoid over-optimizing for high-volume keywords.

Look for keywords with high search volume and low difficulty scores. But also research rising and low-volume keywords.

Generate location-specific keywords if targeting local SEO.

Analyze historical trends and seasonality for better timing.

Organize keywords into relevant topics and categories.

Use keyword research to inform content creation and link-building strategies.

Continue monitoring keywords over time and adjust targeting as needed.

You may improve your sites to draw in people who are searching for the answers you provide by using the appropriate keywords. Do extensive keyword research with the greatest resources at your disposal.

To choose your best high-potential keywords, compare the statistics between them. This will be the cornerstone of a successful content marketing and SEO plan.

References

An overview of the top keyword research tools for SEO can be found in this post. Every tool, nevertheless, offers more features and skills that are worth investigating. To understand more about these keyword tools, check out these suggested resources:

Google Keyword Planner – Review Google’s help documentation to learn more about using this free keyword tool.

Ubersuggest – Read the official Ubersuggest blog for tips on keyword research and competitive analysis.

Ahrefs – Check out the Ahrefs blog and knowledge base to better understand their powerful (but expensive) SEO toolkit.

SEMrush – Browse the SEMrush blog and webinars to get a deeper dive on features beyond keyword research.

Moz Keyword Explorer – Moz provides helpful guides on leveraging their tool’s keyword data for SEO.

Keywordtool.io – Read their blog for tutorials on using this AI-powered keyword suggestion tool.

Keysearch – Learn more about this Google Chrome extension’s unique approach to keyword research.

Although it takes time, in-depth keyword research lays the essential groundwork for a successful SEO approach. You can get the most out of the tools covered in this book by using the resources listed above. Please let me know if you require any other suggestions to increase your knowledge of keyword research!

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