How To Use Google Trends For Keyword Research

Suppose you purchased a new outfit online and learned it went out of style a month ago. You’ll feel horrible. Online companies and people that want their material to stay current must know what’s trendy.

What Is Google Trends?

Google Trends displays global trends for free. It shows what people search on its engine. Starting in 2004, Google Trends lets you sort trend data from 2004 to the present. This tool works on PCs, smartphones, and tablets. Google Trends API is unavailable.

Google Trends shows keyword popularity, unlike Google Keyword Planner. Thus, search term results provide the ratio of a keyword’s search frequency to the total number of searches in an area at a certain period.

Google Trends has two data samples:

• Real-time data: seven-day data.
• Non-real-time data: unique sample from 2004 to 36 hours before your Google Trends search.

Why Use Google Trends?

Google Trends is helpful for technology forecasts, SEO, etc. These factors make Google Trends famous:

• Sort data: Users may sort by type, category, time, and area.
• Track niches: Users may utilize data to see whether a trend is rising or falling and discover booming niches.
• Track trends: Businesses may study the latest trends and market demands for a product or service.
• A product or service name that is trending and doing well is a good time to invest. This also helps content marketers find popular subjects on Google Trends.
• Google Trends’ Related Topics section lists related product or service subcategories.
• Users may use Google Patterns to detect patterns across time, which can assist in identifying seasonal goods and services.
• Different section trends on Google: In the dropdown box, select YouTube video instead of Web Search to follow popular video topics on Google Trends. You may also track Google Shopping, Image Search, and News Search trends.
• Users may utilize Google Trends for keyword research. Here’s how to use Google Trends for keyword research.

How To Utilize Google Trends To Conduct Keyword Research?

Let’s learn how to discover google trends keywords:

Keyword Search Volume

A keyword’s search volume is its frequency over a specific time. It drives fresh website visitors, making it crucial for SEO. You may input a term on Google Trends to see its popularity over time. You can also arrange keyword searches by area or check the regional map to see where they’re most or least popular.

As said, Google Trends shows term popularity or the ratio of a keyword’s search frequency to the overall number of searches in an area at a given period. Searching for a keyword shows its popularity. After the Coronavirus pandemic began in March 2020, the issue trended most at the start of 2022.

Find Seasonal Trends

SEOs and content specialists arrange the content schedule in advance to add material regularly and monitor keyword popularity, content changes, etc. Google tendencies might reveal seasonal tendencies. These seasonal patterns show when a keyword is popular.

Knowing this information may help you choose the best time to publish keyword-focused content. Google Trends can also graph a term’s search frequency over time, which may reveal seasonal patterns.

Avoid Temporary Peak Keywords

It’s important to distinguish between short-term and long-term keywords. You may edit Google Trends’ menu to determine whether a keyword was popular due to a brief buzz. We’ve all seen hot ideas rise briefly and then fade.

Skip Unicorn Keywords

Unicorn keywords are common phrases that fit your content but don’t matter. These keywords have low competition yet significant volume. Their Bitcoin blog uses “cryptocurrency” as a keyword. Avoid general terms and use specific ones.

Ignore Coincidental Keywords

Due to two products with the same name, your keywords may trend concurrently. Find and avoid these keywords. Magic trends peaked in 2014. However, Coldplay’s “Magic” triggered this peak. With these terms in your SEO, your forecasts and evaluations may not be accurate.

Discover Hot Topics

Keeping up with niche-related trends is crucial. When you examine for a term, Google Trends suggests similar keywords. The table at the bottom lists these “Related topics.” New material and link-building themes may be found here. Your blog discusses the “Metaverse.” Searching for Metaverse in Google Trends and scrolling down the results page will provide a table of similar subjects you may use as blog themes or keywords.

Trend Predictions

Google Trends may forecast future and present trends through data consolidation and analysis. This tool may help you find essential keywords and arrange your content schedule, setting you apart from the competition.

Determine Blind Spots

Some generic keywords may appear crucial, while others may seem useless yet excite the audience’s curiosity. All these factors must be considered while utilizing Google Trends for optimum results. Mix and match keywords, evaluate related inquiries and subjects, and arrange the chronology to gain a broad perspective of a keyword’s trajectory to find blind spots.

Stay Ahead With Related Queries

Google Trends displays Related Queries alongside Related Topics on the dashboard. Related searches appear when Google Trends users search for a term and other searches. This tool shows you what other subjects users search for related to the term you searched and compares trending searches to total searches.

This data might help you locate keywords and construct content calendars. Let’s use your “Metaverse” blog as an example. You may browse all connected questions to use as blog themes or keywords.

Optimize Local SEO

As said, Google Trends data may be sorted by region and subregion. This tool helps you identify local keyword trends and improve your regional SEO strategy. Continuing with the “Metaverse” blog page, you discover that “NFTs” are popular and post a blog.

Whether most of your blog’s visitors are local, you must first determine whether “NFTs” are trending there. Most significantly, most of your rivals utilize Google Trends for SEO content. Only imaginative and inventive data use can keep you ahead.

Improve Video SEO

Google Trends can help you find hot video subjects to post. This information may help you finish video titles, metadata, and descriptions. Switching from “Web search” to “Youtube Search” in the dropdown menu opens this Google keyword tool. Now, you can see YouTube searches for your term. Data can help you develop relevant content and increase visitors.

Conclusion

Google Trends may aid keyword research when appropriately used. This tool’s search statistics, geographical targeting, similar questions, and related subjects let you uncover and track industry search trends.